Throughout the fall 2022 semester, my classmates and I were led by Gary Kayye to create and pitch a campaign rebranding Carolina Performing Arts to increase its relevancy in the lives of UNC students. I worked on the creative team to help develop activation ideas, a creative direction, and this pitch deck.

 

After pitching the "We Are CPA" campaign to the client, I was hired along with three of my classmates to bring our class' vision to life the following semester.

 

Click the graphic to the right to view our pitch deck and check out the PDF viewer to read the press release that we sent to The Daily Tar Heel, the University of North Carolina at Chapel Hill's independent student newspaper, resulting in this coverage.