STUDENT

Here's some of my favorite work and writing samples from my classes at the Hussman School of Journalism and Media!

For my final assignment in Chris Mumford's Account Planning class, I created this creative brief presentation, for the client of my choosing, Ikon Pass. I really enjoyed learning more about the planning and strategy side of the agency world, while also focusing on a brand and industry I'm passionate about. Work truly isn't work when you love what you do!

Account Planning

Creative Advertising

Throughout my semester deep diving into the world of copywriting and art direction led by Jeanette Tyson, I had the opportunity to develop many creative campaigns. For my final project, I chose to create a campaign for a brand close to my heart as a North Carolinian, Appalachian Mountain Brewery.

creative advertising

Here's another campaign that I worked on in Mejo 371 with my peers. I loved the comedic tone that came out of this campaign, we were happy to have so much fun developing our creative work!